What's the deal with using "gift" as a verb? I've been reading it everywhere. "Super-duper Green Eco- Enviro- Earth-lovin' Organic Cleaners, Inc. would like to gift one lucky reader a free cleaning product!" Or "This lovely tufted bedspread was gifted to me by my friend, Vanessa."
Am I missing something? Don't we already have a word for that: give? What's wrong with "give"?? "Gift", to my ear anyway, sounds pretentious and silly.
I will gift you a dollar if you can explain this to me.